Pulldowns are probably not a great idea for your first recruiting experience. There is some risk, especially with limited $$ at D3.
Dropdowns are the way to go. On the first cycle, place a phone call to D2 prospects that you are interested in. If they have the possibility of dropping down they will respond to your call(they will let you know you are a backup if their top schools fall through, or something to that effect). Players that don't respond or that tell you to bug off you have no chance with.
When the player drops down to you they will let you know they are open to further recruiting effort. Careful though, not all players that are potential dropdowns will get to you - some never drop to D3, some get snapped up by higher prestige D3 teams.
Be patient unless you find a guy(s) you are happy with - the best dropdowns often occur later in recruiting.