I think it's 100% random, I don't see any correlation between prestige, recruit rank and effort put in. In the recruiting that just ended in Tark I signed an ineligible who was ranked in the 130s for PGs all I did was 10 scouting trips and he showed up with my B- prestige. The season before I signed an ineligible who was ranked in the 150s for Cs and I did 10 scouting trips and 20 HVs with a B+ prestige and he went to JUCO.