I am pretty sure it is 25% of the effort, not of the money, just recruited an 800 something rated guy twice, first time 50 miles away, spent 50K, second time 1800 miles away, spent 50k plus, my first offer the second time was $100, a start, and 20 minutes, which got me considering myself and others but ahead of the other school, so I would guess 12.5k of local effort carried over (which is nothing to sneeze at from an A/A+ prestige school)