To start off, you want to go to the "Help" dropdown tab at the top of the Home page and read the Players Guide, the Hoops 101, and the FAQ.
As far as recruiting, for overall Player Ratings, shoot for players between 400 and 480 for D111, play it safe and keep it between 420/430 and 450/460. For each of the positions, the "Core" ratings change. For guards you'll want speed, ball handling, and passing primarily and athleticism and defense secondly. For bigmen (PF/C) you;ll want Athleticism, Rebounding, and Low Post primarily, and Defense secondly.
Also remember to be patient and don't try and over do to early and spend all your money in the first or second day. You'll have 4 and a half days to recruit. The first day is the half day, and signings start on day 3. When signings start, some D11 players will drop down to D111 and you'll want money left to go after them.
A lot of it is trial and error, so you'll just have to do and figure out what works and what doesn't. Good Luck and any other questions feel free to sitemail me.