Depends on the browser.
Chrome - go to options (the wrench in the top right), then to "Under the Hood" on the left pane. Right next to "Privacy" at the top, there's a "Content Settings" button. Click that and then you can go to the "Pop Ups" section where you can either allow pop-ups on all pages or none and then click "Manage Exceptions" to add in whatifsports.com.
IE7+ - go to Tools, then the Pop Up Blocker option. If your pop up blocker is turned on, click on "Pop Up Blocker Settings" to handle exceptions.
Firefox - Go to Tools >> Options >> Content. Click on the top option "Blcok pop-up windows" and then handle the exceptions on the button to the right.
If it's an add-on like the Yahoo toolbar or something, then you can just uninstall it.