I am now the proud owner/coach/fill-in-position here at six schools in HD; three one game per day worlds, three two game per day worlds. I will try my luck at a BCS school (hopefully) in the near future in one or two worlds, most likely the one-game-per-day worlds since they move slower. But I am even more inclined to stay at low/mid-majors in the two-per-day worlds since you can advance or move to another school so much more quickly (27 day v 45 day length for each season) . For me, my UW-Milwaukee school is probably a destination "job"; I will be moving to Milwaukee in mid May, and if all goes well, will be living within a few blocks of that campus, walking my dogs there, etc. Plus, I have an aunt who graduated that school, and still has some of her artwork hanging in the galleries and admin buildings of the school; so for me, a distinct connection. I have no connections to any real-life BCS schools, and that probably influences my point of view substantially.
In answer to scheduling, if I take over a weak program, I schedule for wins-wins-wins the first season or two, even if it means all or almost all Sim AI opponents in non-conference. Get that win total up to 20 ASAP, then you will see at least a little prestige and recruiting advancement, even if you don't make the PI or NT. Once established, if you are at a low or mid major, you probably have a bunch of Sim AIs in your conference, so I try and start upgrading my non-conf for improved SOS, while trying to go at least 4-6 or 5-5 in non-conf; that way, with a good conference W-L record and a win or three in the conf tourney, I can still get to my 20 wins. Overscheduling in non-conf doesnt help that much, at least in my experience; any SOS increases are wasted if you go 1-9 or 0-10.