Posted by grimacedance on 10/28/2015 4:19:00 PM (view original):
I was thinking about this last night...I've come to the conclusion that Fox really doesn't care about WIS, as long as it isn't hemorrhaging money.
If Fox really wanted to goose WIS's numbers, it would cross-promote the crap out of it. During the World Series, the pregame show would refer to the WIS predictions, Joe Buck would drop in, "If you want to see how these Royals would fare against George Brett and the 1985 team, go to whatifsports.com today. Whatifsports.com, where you can be the manager."
It would be dropped into to FS1 broadcasts -- have the college football predictions mentioned in the pregame show. If Fox wanted to grow WIS, it has enough publicity channels to make it happen. Yet they don't.
It's 2015 and WIS just now got around to making Hardball Dynasty into a tablet/phone friendly game. If FOX was really committed to WIS, we would have had an app 5 years ago (I actually took a several year hiatus from WIS and was shocked there was no app made in the interim). Like most people, I discovered WIS from Bill Simmons, so I am not sure how much of an advertising push was ever made.
My guess is that WIS brings in enough revenue that it isn't a drain and they don't think it has enough growth potential to justify an investment of time/resources/advertising. Lets face it -- there will be no advertising and no influx coming.
I get your point but what you aren't considering is even to have Joe Buck or the announcers in a college football pregame show advertise in this way is not free to What if Sports. Departmentally, What if Sports would still have to pay for that. If it wasn't specifically written into his contract, and it's doubtful that it is, Joe Buck would probably be entitled to a "speaking fee" if Fox were to come to him and ask him to advertise the product during the World Series, and advertising rates would still be due to the division of Fox that handles broadcast advertising and that wouldn't be cheap during the World Series.
I get that it's silly ... one would think Fox would want to promote the game on behalf of a subsidiary if they saw growth opportunities and potential revenue, but departments at large corporations still have budgets on which they operate and there is probably a lot of red tape. What is Sports is nothing more than a small business operating within the corporate structure of a very large media company, it doesn't mean they are given anything for free within the operations.
I get that it really seems like it should be simple for What if Sports to take advantage of it's relationship with Fox, but this is probably far more complex than most people realize.