If you're just starting out, stay close to home. Buy the states within 300 miles if they have significant numbers of DIII players that you would want to recruit. If you don't use the service it's a crap shoot on whether the players you recruit will have decent growth during their career. You should balance decent starting ratings with trying to get high potential in core categories. Average potential is ok if they start at a decnt rating. Good luck, it may take a couple tries at this to get a good feel for how it all works. Look at the teams in your conference and see how the good teams differ from the bad teams. Oh and read the pinned guides, they're a great resource of info.