You can take what you want out of it. Sure, we all want to win, but we've seen some real juggernaut teams that have been built thus far in FCD. What if you come into a league with a juggernaut, and it's also a competitive league, so the owners are knocking each other out for players? Winning may indeed be a very long term goal. So why not build a team that intrigues you, and see how far you can take it? These players DO develop, and even if you're competing for the title, it's still fun to grow a few of your own along the way.