Agree with rusticity about continually tweaking during the season based on each player's total points per FGA. As far as where to start the distro, I look at my guys' ath, spd, LP and per to gauge their scoring potential, and also at bh to minimize turnovers (I value bh much more if I'm playing vs a press team). Then I make some adjustments based on if any of my opponent's starters are super-strong or weak in def.