Various philosophies on this. I tend to move my players up a level each season, making exceptions for exceptional players. Remember that a player stops progressing once reaching the age-27 season. Some owners will focus on hiring the best coaches for the AAA or AA levels and just leaving players there until they think they are ready to come up (I like them to be around 70 overall, depending on position or where their key ratings are at). But make sure the prospects are getting playing time, especially over non-prospects.