They have been tweaking this entire site for years upon years, that hs been a constant and I doubt anyone could deny it. I doubt it would be very difficult to manipulate the website into an app. If they are truly concerned about loss of interest, the best way to improve interstate is to open new avenues for usage. Let's face it, traditional websites are waning, mobile usage, beit tablet or mobile uses have increased tenfold. I think whatifsports is late to the party o. this one.