According to Gary Dell'Abate of The Howard Stern Show Rush ran 88 commercials on Tuesday. 77 of them were "public service announcements" and another 8 were from entities that had already committed to removing their advertising from the show but due to contracts had not yet had their actual ads deleted. Respond to THAT Duggie...
Here's a few more about your "hero"...
By Judd Legum on Mar 12, 2012 at 12:15 pm
ThinkProgress has obtained an internal memo from Premiere Radio Networks listing 96 national companies that have “specifically asked” their advertisments not be played during the Rush Limbaugh Show. Premiere is the distributor of Limbaugh’s program. The advertisers have also requested to be excluded from other right-wing hosts including Michael Savage, Glenn Beck and Sean Hannity. According to the memo, the listed companies’ advertisements should be excluded from these programs because they have been “deemed to be offensive.”
The existence of the memo was first reported over the weekend by Radio-info.com, an industry newsletter. Radio-info did not publish the full list of companies. The memo was posted website of the Traffic Directors Guild of America, an association of professionals who distribute paid advertisements to radio stations. It was quickly deleted but ThinkProgress obtained a copy from a Google snapshot of the site taken on March 9.
Previously, ThinkProgress has reported that 50 companies requested their advertising be pulled from the Rush Limbaugh show following his sexist attacks on Sandra Fluke. The publication of the memo adds an additional 90 companies to the list of companies that have dropped Limbaugh:
21st Century Insurance • Hotels.com • Rite Aid • Ace Hardware • Honda • Robitussin • Acura • IBM • Sam Adams • Advance Auto Parts • Icy Hot • Sam’s Club • Advil (All products) • Intuit/Small Business • Schiff – Digestive Advantage • Alacer/Emergen-C • Schiff – Mega Red • Allegra (all products) • Johnson & Johnson (All Brands) • Schiff – Move Free • Kohl’s • Schiff – Sustenex • Ally Bank • La Quinta • Scotts Miracle-Gro (all products) • American Express • Lifetime • Autozone • Little Caesars • Sony • Lowe’s • State Farm • British Petroleum • Luxottica • Staples • Bullfrog Sunblock • Macy’s • Sterling/Kay Jared Jewelers • Caltrate • MasterCard • Subway • Centrum • McDonalds • Takeda Uloric • Chapstick • Midas • The Home Depot • Clorox (Pinesol/Homecare) • Napa Auto Parts • ThermaCare • Cortizone • National Realtor • Toyota • DeVry • NBC-TV • Discover Card • Office Depot • Twinings of London • Domino’s Pizza • Office Max • Tyson/Wright Brand Bacon • Exxon/Exxon Mobil • One Main Financial • Unisom • Farmers Insurance • United Healthcare • Ford • Orkin • U.S. Army • Outback • U. S. Postal Service • General Motors (All products -GM Certified Service • Chevy • Onstar • Cadillac • etc) • Preparation H • Visa • Gold Bond (all products • ProNutrients (all products) • Walgreens • Grainger • Progressive Insurance • Wal-Mart • Green Mountain Coffee • Prudential • Wells Fargo • Hallmark • Radio Shack • Wrigley • H&R Block • Rent-A-Center • Yahoo!
Check out all 140 companies (plus their statements, when available) on our Pinterest.
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By Judd Legum on Mar 12, 2012 at 9:24 pm
Radio-Info.com reports that Premiere Networks, which syndicates the Rush Limbaugh show, told its affiliate radio stations that they are suspending national advertising for two weeks. Rush Limbaugh is normally provided to affiliates in exchange for running several minutes of national advertisements provided by Premiere each hour. These ads are called “barter spots.” These spots are how Premiere makes its money off of Rush Limbaugh and other shows it syndicates.
But without explanation, Premiere has supended these national advertisements for two weeks. Radio-Info.com calls the move “unusual.” The development suggests that Rush Limbaugh’s incessant sexist attacks on Sandra Fluke have caused severe damage to the show.
From the memo:
Attention Traffic Managers of Premiere News/Talk Affiliates:
We are suspending the requirement to run barter spots for two weeks, March 12th and March 19th, for our News/Talk affiliates only.
Please replace/re-traffic any Premiere barter spots immediately. Contractual requirements to run barter spots are being suspended for these two weeks only. Replace them with Lifelock and Lear Financial or a local spot of your choice.
Earlier today, ThinkProgress exclusively reported that 140 advertisers, including dozens of major national corporations, had requested their ads no longer air on Rush Limbaugh. Lifelock and Lear Financial are among the only companies standing by Limbaugh.
Over the last several days much of the advertising time during the Rush Limbaugh show on his flagship station, WABC, has been filled with free public service announcements.
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From MediaMatters.org
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