Posted by Basketts on 7/2/2020 1:49:00 PM (view original):
Maybe instead covering up an inefficient system with those 6 warnings, they could simply make renewing automatic with a monthly subscription. Imagine how many subs Spotify would lose if they required everyone to manually renew every month. WIS uses an archaic system that hasn't changed since pre-2010.
Yep. I work in FinTech and Digital Transformation and have multiple certifications from MIT in e-commerce, UX design, and behavioral psych.
The issue is 100% with the design of this game. Personal responsibility is a red herring in this situation.
Also, personal responsibility in the context of business is complicated and comes down to consumer expectations. At a restaurant, is the consumer expected to a bring a fork or their own napkins? If they don't, are they irresponsible?
Users of restaurants expect forks and napkins and if they're not there they have a right to leave and take their business elsewhere.
Same goes for web-based games. There is an expectation - a standard really - set by the bigger games out there that it should be 1-2 clicks to pay for / renew a subscription to a game/service and that it should be easier to pay than anything else. Paying should be frictionless. There should be no scenario where a customer cannot figure out how to sign up for, renew, or extend their subscription. If such a scenario exists, it is on the service provider to address it - not on the customers to assume "personal responsibility" and start bringing forks to this one restaurant that doesn't have them.