Posted by Benis on 7/15/2017 1:21:00 PM (view original):
Thinking about it some more, I think WIS needs some kind of medal for being able to find the only 1,000 people in the entire country who would like a basketball sports sim game. How'd they do it?!!?!
Has anyone actually said that all the people who might like it already play it? Or are you living up to your titles?
The trick is, of course, how to find/attract the people who represent your room for growth efficiently. The first step is to have a good understanding of what that growth potential actually is, in a realistic sense. The smaller the potential growth, the less efficient a typical mass marketing blast approach is going to be. It's easy for customers (i.e., not shareholders) to recommend spending x amount of dollars on a big campaign, with no regard for return. It's harder for bean counters to recommend that, and I have a feeling Fox employs some bean counters.
I hope they do a push, toward targeted audiences. An ideal place would be if they have "geek-y" type programming, breaking down X's and O's, a la NFL Matchup (I don't watch much tv, so I have no idea if Fox has anything like NFL Matchup). But I suspect the most efficient way for them to attract users *who will stick around, and be willing to pay for the product* is through referral. They can do both, of course, one does not preclude the other. But I think a lot of people assume that running ads on fox programming is free. It's quite expensive, from an opportunity cost standpoint. Displacing any paying client with your own product comes at a steep cost, especially if it's prime programming.